Equipping parents for their children's education website redesign
Successful Innovations is a leading provider of educational training materials. As part of their strategic initiative for 2014, they were looking to reengineer their existing website to be in line with the relevant user experiences found on the web today (example: Mobile Responsive). In addition to this, they looked to 434 Marketing to provide a strategic web plan to cultivate visitors to leads and leads to customers.
434 Marketing delivered a solution that reaped rapid benefits for Successful Innovations. Focused on the customer path and page funnels, 434 Marketing engineered a strategy focused on achieving the objectives outlined by Successful Innovations.
- Strong content strategy based on analytics research and visitor use cases
- Since Launch – 2x Visitor Growth and reduction in bounce rate
Successful Innovations was founded in 2006 with the goal of increasing student achievement within schools. The objective was to equip parents with the necessary information on how to best educate their children. Through the use of various resources geared toward parents, they saw marked improvement in students’ academic achievement within their schools, and have since expanded their resources to be available throughout the nation.
Stefanie Prokity / Successful Innovations
“434 Marketing is a dominate, electric and sophisticated technology based company. The company has a vast knowledge with rapidly changing web and technology based solutions for small and large businesses and corporations. They strive to meet and customize each individual customer’s needs. They are insightful, diligent, motivated and highly responsive to the customer. I have been impressed with SharpTop and extremely pleased with the service and results from their creative team with website development and implementation.”