Really Awesome Software Company has recently started and is seeking to increase the number of users they have. To achieve this, we have created a plan based around BDR calling, sales rep support, and webinars to attract customers. We plan to build landing pages to direct people to the site to sign up for a webinar, and then nurturing the leads that generated through the calling. After the initial set up, the main focus is to nurture leads to a qualified point.
Fantastic Business is looking to get more people to attend their monthly events. For this campaign, we created an offer of an eBook and offered it to those who provide us their email address. To do this we will also need to create a landing page to capture this information. From there, we will be able to nurture those people through a series of automated emails with topics related to why they should attend the event. We will promote the offer in the months following the creation by placing pay-per-click ads on Google and Facebook.